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Reduce labor costs on your course

March 4, 2014 · Corteva Agriscience

GCI

Join Dow AgroSciences and Golf Course Industry for a Weed Control Webinar March 6 at 12 p.m. EST. Getting the course ready for the season is both time- and labor-intensive. Learn how a new early season postemergence herbicide can keep the high-visibility areas around the clubhouse and troublesome bunker faces weed-free. Improve overall playability and enhance customer satisfaction by controlling weeds before they become a problem. See the latest research results on efficacy and plant safety.

Meet our presenters

Jamie Breuninger began his career with TruGreen Chemlawn as a technical manager developing chemical programs for branches on the East Coast. Today, Jamie is responsible for researching and developing products for the Dow AgroSciences U.S. Turf & Ornamental (T&O) market.

Dan Loughner joined Dow AgroSciences in 2001 as a research and development manager after 22 years with Rohm and Haas. He is responsible for the development of natural and organic chemicals for the T&O market.

Register Now.

Minimize callbacks, maximize early season weed control

February 20, 2014 · Corteva Agriscience

dandelions2

Join Dow AgroSciences and Lawn & Landscape for a Weed Control Webinar Feb. 24 at 12 p.m. EST. Consumer research shows that almost half of your customers will cancel their lawn care service after calling to complain — whether you retreat or not. The key is to get a head start on weed control, and avoid the callback. Learn how a new postemergence herbicide applied during preemergence applications can help reduce callbacks and improve your customer retention. See the latest research results on efficacy and plant safety.

Meet our presenters

Jamie Breuninger began his career with TruGreen Chemlawn as a technical manager developing chemical programs for branches on the East Coast. Today, Jamie is responsible for researching and developing products for the Dow AgroSciences U.S. Turf & Ornamental (T&O) market.

Dan Loughner joined Dow AgroSciences in 2001 as a research and development manager after 22 years with Rohm and Haas. He is responsible for the development of natural and organic chemicals for the T&O market.

Register Now.

Are you plugged into your customers?

December 20, 2013 · Corteva Agriscience

Electrical outlet in grass

In the lawn care industry, customer turnover is a certainty. People move; customers cancel. Every year you’re faced with the issue of recruiting and securing new customers. Many business owners focus their time and resources on pursuing new leads through advertising, displays and pricing.

Although these efforts are necessary in any business, if overdone, they could end up hurting you in the end. Instead, focus your time and energy on your loyal customers. They may only represent 20 percent of your customer base, but they make up more than 50 percent of your sales.

The idea of focusing on the best current customers should be seen as an ongoing opportunity. To better understand the rationale behind this theory and to face the challenge of building customer loyalty, we break down your customers or potential customers into four categories:

  1. Loyal Customers: You should be communicating with these customers on a regular basis. They can and should influence your buying and merchandising decisions. Nothing makes loyal customers feel better than soliciting their input and showing them how much you value their opinion. The more you do for them, the more willing they are to recommend you to others. Offer them an incentive for referring new customers. Market to their neighbors.
  2. Discount Customers: These people are looking for the best deal. They help insure inventory turnover and can be key contributors to cash flow. However, they also can wind up costing you money because they are more inclined to complain, resulting in callbacks.
  3. Impulse Customers: Everyone likes to serve this segment of clientele. There is nothing more exciting than assisting this type of customer and having them respond favorably to your recommendations. Target your advertising toward this group because they will provide you with a significant amount of customer insight and knowledge.
  4. Need-based Customers: People in this category are driven by a specific need — seasonal assistance, specific pest problems or needing a particular service. You can’t always satisfy these people, but if you offer exceptional service, answer their questions and provide solutions to their problems, they may become loyal. They can often represent your greatest source of long-term growth.

The competitive pressure has never been greater, and it’s only going to become more difficult. To be successful, you need to fully understand your current customer base and the behavior patterns that drive their decision-making process.

Defendor herbicide registered in New York

December 12, 2013 · Corteva Agriscience

Defendor® specialty herbicide, Dow AgroSciences’ postemergence herbicide for early season broadleaf weed control, has received registration in New York and Massachusetts, in addition to 45 other states.

Defendor provides early season control of dandelion and prevents the dreaded dandelion bloom. It also controls clover, chickweed and other annual and perennial broadleaf weeds for healthier, more attractive turf. Defendor is available in a “Value Pak” with Dimension® 2EW specialty herbicide to be tank-mixed for proven crabgrass and broadleaf weed control, giving turf managers more time to complete the first applications of the season. Because this combination controls high-anxiety weeds before they bloom, it greatly reduces callbacks and minimizes complaints.

“Spring trials with Defendor plus Dimension 2EW were excellent. Turf managers saw effective weed control with no off-target injury.”

Andy Kaler, Dow AgroSciences Turf & Ornamental product manager

State registrations from Arizona, California and Hawaii are still pending.

State restrictions on the sale and use of Defendor and Dimension 2EW apply. Consult the label before purchase or use for full details.

Is it purple deadnettle or henbit?

November 22, 2013 · Corteva Agriscience

Both members of the mint family, purple deadnettle (Lamium purpureum) and henbit (Lamium amplexicaule) are often confused. Opposite leaves, square stems and purple flowers can make these weeds hard to differentiate. Learn how to tell the two apart with these helpful identification tips.

Henbit 

henbit
Henbit (Lamium amplexicaule)

What to look for: Pink to purple flowers; hairy leaves with rounded teeth

Life cycle: Winter annual; reproduces by seeds. Flowers in late winter/early spring; seeds mature from April to June. Will disappear under high-temperature stress.

Leaves: Hairy with rounded teeth; upper leaves clasp the stem

Flowers: Tubular with two lips; pink to purple in color

Roots: Fibrous

Look-alikes: Purple deadnettle, ground ivy, speedwells

Commonly found: Sites with thin, nutrient-rich soil

Purple deadnettle

purple deadnettle
Purple deadnettle (Lamium purpureum)

What to look for: Purple-tinged leaves with pointed tips; purple-red flowers

Life cycle: Winter annual; reproduces by seeds. Germinates in fall, flowers in late winter/early spring.

Leaves: Opposite leaves with pointed tips have a purple tinge; grow on short or long petioles depending on where the leaf is located on the plant

Flowers: Purple-red; grow in clusters of three to six in the upper leaves

Roots: Fibrous

Look-alikes: Henbit, speedwells

Commonly found: Moist, shady sites with thin turf

Treatment recommendations for henbit and purple deadnettle

Both weeds germinate in the fall, reproducing by seed and flowers in the spring. Dense, lush turf is the best way to reduce the spread of these weeds. Apply a preemergence herbicide, such as Dimension® specialty herbicide, prior to germination in the fall. Properly mow, fertilize and water in spring and summer to minimize thin turf areas.

State restrictions on the sale and use of Dimension specialty herbicide products apply. Consult the label before purchase or use for full details.

Effective dandelion control made easy

October 23, 2013 · Corteva Agriscience

Defendor® specialty herbicide eliminates dandelion blooms and controls clover, chickweed and other annual and perennial broadleaf weeds for healthier, more attractive turf.

It is available in a value pack with Dimension® 2EW specialty herbicide and can be tank-mixed for proven crabgrass and broadleaf weed control, giving turf managers more time to complete the first applications of the season. Because this combination controls high-anxiety weeds before they bloom, it greatly reduces callbacks and minimizes complaints.

Available in a convenient sprayable formulation, Defendor can be applied late fall through spring for effective weed control even in cool temperatures.

State restrictions on the sale and use of Defendor and Dimension 2EW apply. Consult the label before purchase or use for full details.

Weeds 101: White Clover

October 23, 2013 · Corteva Agriscience

White clover3

Known for its low-growing behavior and ability to thrive in moist soils, white clover (Trifolium repens) is common in lawns across the country. Because active growth begins with cooler temperatures and increased moisture, it’s best to treat white clover in the fall, winter or early spring.

What to look for: Three dark green leaflets (trifoliates), white to pink blossoms

Life cycle: Cool-season perennial, grows mostly in the spring, summer and fall

Leaves: Dark green with white crescent markings; grows in groups of three with a stalkless center leaf

Flowers: Spherical clusters of white to pink pea-like flowers held slightly above the leaves

Roots: Grow from nodes of stems

Look-alikes: Other clovers, black medic, oxalis

Commonly found: Lawns, fields, roadsides

Treatment recommendations: Apply a product, such as Defendor® specialty herbicide, prior to flowering in fall, winter or spring. Defendor may be applied in conjunction with the first fertilizer and liquid preemergence applications of Dimension® 2EW specialty herbicide of the season.

State restrictions on the sale and use of Defendor and Dimension 2EW apply. Consult the label before purchase or use for full details.

Defend your customers’ turf

October 15, 2013 · Corteva Agriscience

This spring, several turf professionals had the opportunity to test a new product from Corteva Agriscience, Agriculture Division of DowDuPont. During their first preemergence applications of the season with Dimension® 2EW specialty herbicide, they added Defendor® specialty herbicide to their tanks, giving themselves a head start on broadleaf weed control and their customers greater satisfaction. When applied in early spring in conjunction with the first preemergence application, Defendor prevents dandelions from blooming, greatly reducing callbacks and minimizing complaints. Here’s what the turf managers had to say about their experience:

Case Study 1: The Sodfather

Sodfather-headshot

Ryan Mottinger has been maintaining the sports fields at Chesterton High School in Chesterton, Ind., for more than a decade, and it’s been a challenge.

“I have gotten callbacks on these fields for the past 12 years,” Mottinger says.

Athletic fields are very difficult to maintain, because the turf is in high demand and heavily used during the key growing season. Since there is little time to allow the turf to recover from the excessive injury, it is a perfect environment for broadleaf weeds to flourish.

Mottinger, a member of the building and grounds department with Duneland School Corporation, treated the baseball diamonds with Dimension® 2EW specialty herbicide at 1 pt./A mixed with Defendor™ specialty herbicide at 4 oz./A. The applications were made on April 19 with a soil temperature of 52 F.

“With Defendor in the tank, I was able to get out earlier than I ever have before with a broadleaf application. The fields have never looked so good. I don’t have any dandelions, clover, creeping Charlie or any other broadleaf weeds,” Mottinger says. “Instead of getting complaints, I’m now referred to as the ‘Sodfather.’”

Case Study 2: DSR Hits a Weed Control Home Run

Soccer Field

On a cool day in late April, Mike Krupke, distributor sales representative with Frontier-Servco FS in Wisconsin, applied
 Defendor® specialty herbicide along with Dimension® 2EW specialty herbicide to multiple sports fields on the University of Wisconsin-Whitewater campus.

“The spring season this year was quite different, but I thought it was the perfect opportunity to see how Defendor worked under the cooler temperatures,” he says.

Earlier this year, Krupke began working with the school’s turf manager and, after learning about their limited budget, tight schedule and heavy weed pressure, Krupke quickly realized that adding Defendor to Dimension 2EW was the perfect combination for the job.

Herbicide applications are typically made to the school’s athletic fields once each spring. “We have one opportunity for weed control, so I was eager to see the results, especially on high-traffic areas,” says Krupke, a former golf course superintendent.

Along with Dimension 2EW, Defendor was applied to eight acres, including soccer, baseball and softball fields, as well as several areas along the athletic complex’s main entrance, to combat the primary offenders — dandelion and clover. With a 52-degree day and a comparable soil temperature, Krupke was able to apply Defendor to a variety of turf species, including bluegrass, ryegrass and fescue.

“We wanted to maintain the campus’s aesthetic value while giving athletes a healthy playing surface,” Krupke says. “Every season is a little different, and even with the cold, damp weather this spring, Defendor provided me with the flexibility to serve my customer before the sports seasons started.”

He applied a mixture of Defendor® specialty herbicide (4 oz./A) and Dimension 2EW (1 pt./A). This combination also can be applied with the first fertilizer applications of the season. In some areas, Krupke applied a mixture of Dimension 2EW and Defendor with a surfactant.

“Defendor is extremely easy to mix and measure, and it is nice to apply a product with no strong odor,” Krupke says.

The fields were surveyed two weeks after application with little to no visible weeds above the turf canopy. Even with a light rain three hours after application, Krupke says, they still saw superior control.

“Based on the results we’ve seen, I plan to use Defendor again next spring on even more acreage. It’s a great product, especially on sports turf where we have such limited time to make applications when the turf is not in use,” he says. “In the end, we were able to control the key problem weeds and, ultimately, better serve the customer.”

Case Study 3: Superior Chickweed Control in Ohio

Chickweed

When Rodney Creech had the opportunity to test Defendor® specialty herbicide with his Dimension® 2EW specialty herbicide applications, he jumped at the chance. “I had heard all about the product’s ability to control dandelion, but I was really interested in seeing what it did on chickweed,” Creech says.

Creech, owner of Lawn Plus, considers chickweed the No. 1 high-anxiety weed in his market in southwestern Ohio. “Chickweed is so prevalent here. We get a lot of phone calls in the spring for winter annuals. Chickweed just takes over and is a huge problem here. Dandelion is not a driver weed for me,” he says.

With 2,300 preemergence customers and eight employees, Lawn Plus is extremely busy in the early spring when the company is under tremendous pressure to get its first applications made.

“We try to get 100 lawns done per day, and from a business standpoint, we want them done as soon as possible,” he says. Lawn Plus specializes in seeding, so Creech wanted to complete his first applications quickly so he could get his crews out to start seeding lawns.

Creech and his crews made their first applications of Dimension 2EW plus Defendor on March 14 when air temperatures were in the 40s and 50s. They did a blanket spray on large residential lawns averaging 26,000 square feet. Defendor was applied at the labeled rate of 4 oz./A to cool-season turf varieties of mostly tall fescue and Kentucky bluegrass.

The results?

“We definitely saw a huge difference. You could almost see a line where we sprayed and where we didn’t. We had excellent chickweed control,” Creech says.

One of Creech’s customers is very knowledgeable about lawn care and called him a few weeks after the first application. “He said, ‘You won’t believe it. That crabgrass killer killed the chickweed, too. I didn’t know crabgrass preventer took care of chickweed.’” Creech had to explain that, in addition to Dimension 2EW, he also applied Defendor to his lawn. He definitely wants me to use it again next year,” he says.

Defendor specialty herbicide provides effective postemergence control of both annual and perennial broadleaf weeds, including dandelion, clover, chickweed, common groundsel, dollarweed and many more. It can be tank-mixed with Dimension 2EW and applied at the same time turf managers are putting down the first fertilizer and preemergence applications of the season.

State restrictions on the sale and use of Defendor and Dimension 2EW apply. Consult the label before purchase or use for full details.

Prevent spring callbacks in fall

October 14, 2013 · Corteva Agriscience

Get a head start on spring weed control with Gallery® specialty herbicide. Because a fall application can yield up to eight months of control, you don’t have to spend your busiest season chasing down weeds with postemergence applications. The superior control of Gallery helps eliminate costly callbacks, so you can focus your time on growing your business.

Although fuel costs can be a major expense, customer callbacks also are a big concern. Each time you visit a customer’s property, you must factor in a variety of costs, including:

  • Fuel costs
  • Cost of the product originally applied and cost of products needed for re-treatment
  • Hourly wages and employee benefits
Landscape

Gallery provides you with a more efficient use of labor by allowing you to reallocate resources and generate new business. Fewer callbacks also can mean a reduction in cancellations and an increase in referrals, enhancing your reputation for offering a premium weed-free service.

According to industry standards, the average cost of a customer callback can range between $50 and $100 per visit. When you factor in the wages and benefits of the employees, the cost of gas, company overhead and chemical reapplication, the cost of re-treatment extends well beyond the price you charge for an application.

To prevent an onslaught of broadleaf weeds in spring, Gallery should be applied prior to emergence of target weeds. A fall application of Gallery is especially beneficial because it will prevent winter-, fall- and many of the spring-germinating broadleaf weeds. In Northern states, one application may provide year-round control of broadleaf weeds. Southern climates may need a second application.

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