The National Association of Landscape Professionals (NALP) recently worked with Harris Poll to learn more about Americans’ lawn care knowledge. More than 2,000 U.S. adults were surveyed in February, and results suggest that although the majority of Americans are confident in their lawn care abilities, they actually lack a basic understanding when it comes to properly caring for and maintaining their lawns.
- 69 percent admit their lawn could use improvement
- 64 percent falsely believe all grass needs to be fertilized in the spring
- 57 percent mistakenly believe if a lawn is not green, it is not healthy
- 32 percent admit they aren’t sure how often a lawn should be watered
- 31 percent say they don’t know how to grow a healthy/lush lawn
“These findings suggest that despite the popularity of lawns and the widespread effort homeowners put into caring for them, many people are inadequately maintaining their own yards,” says Missy Henricksen, vice president of public affairs for NALP. “This speaks to the important role lawn care experts play in responsibly managing and maintaining yards and green spaces to ensure their maximum health and environmental benefits.”
Make sure to check back, as future articles will address these and other common misconceptions. In the meantime, use these helpful infographics to start educating your customers on the importance of a professionally maintained lawn. Visit LoveYourLandscape.org for more information.
Posted In: Education
Tagged: customer education
